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Granite Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At Granite Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Granite Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Nashua Soup Kitchen & Shelter
Love Promise Stories from Granite Subaru
Subaru and Granite Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Where the Underdogs Found Their Way Home - Tyler O
I'll be honest, this was one of the most rewarding days we've had. For our Subaru Loves Pets event, we partnered with the Northeast Animal Shelter of New Hampshire and invited them right into our showroom. The idea was simple… bring the animals to us, open the doors to the community, and help them find homes. But once it started, it turned into something a lot more powerful than just an event. We had over 10 dogs, 4 cats, and even rabbits set up throughout the showroom. Instead of cars being the center of attention, it was wagging tails, curious noses, and animals just looking for a second chance. The whole place felt different. Lighter. More alive. From the beginning, we made a decision as a team that this day wasn't about business. We covered every adoption fee for families who had been properly vetted, because we didn't want cost to be the reason an animal didn't find a home. If there was a good family ready to love them, we wanted to make sure nothing stood in the way. And then the right people started showing up. You could see it happening in real time. Families sitting on the floor with a dog that wouldn't leave their side. Kids lighting up when a cat curled up in their lap. People who maybe just came to "look" and ended up finding something they didn't even realize they were missing. We also put together first time pet owner kits with leashes, scratch posts, food bowls, the basics that help people start off on the right foot. Because it's not just about the moment of adoption, it's about setting both the family and the animal up for a good life together. What really got me was toward the end of the day. One by one, every single animal was spoken for. Every dog, every cat, every rabbit… gone, but in the best way possible. Going home. You could feel the emotion in the room. Happiness, relief, a few tears. It wasn't loud or chaotic at that point, it was just… meaningful. That day wasn't about selling a single car. It was about giving animals a second chance. It was about helping families grow. It was about doing something good, just because it's the right thing to do. That's what the Subaru Love Promise means to us at Granite Subaru. It's not a marketing line. It's moments like this. It's choosing to show up for the ones who can't speak for themselves and doing everything we can to make a difference. That day, we weren't a dealership. We were a place where the underdogs found their way home.
Granite Subaru Loves to Learn - Tyler O
I'll be honest, this was one of those days that sticks with you. We spend so much time talking about goals and numbers, but this was a reminder of what really matters. For our Subaru Loves to Learn event, our sales consultants and Love Promise Champions headed over to Stoklosa Middle School with a pretty simple mission… show up and make a difference. But when we pulled up with boxes of school supplies and 250 backpacks, it quickly became something a lot more meaningful. There's something about seeing those backpacks all lined up, knowing each one is going to a kid who needs it, that hits you in a different way. It's not just supplies. It's confidence. It's one less thing for a family to worry about. It's a kid being able to walk into school feeling prepared, like they belong. We didn't just drop things off and leave either. We set up, spent time there, talked with the teachers, laughed with the kids, and really just tried to bring some positive energy into the building. You could see how much it meant to the staff. Teachers who already give so much, just genuinely appreciative that someone showed up for them too. And the kids… that's the part you don't forget. Smiles, excitement, gratitude over something as simple as a backpack. It puts things into perspective real fast. What might seem small to us can mean everything to someone else. At one point I just took a second to look around. Our team, side by side with the school staff, kids walking around with brand new backpacks, laughter filling the room… it didn't feel like work. It felt like purpose. That's what the Subaru Love Promise means to us at Granite Subaru. It's not about checking a box or doing something once a year. It's about showing up, being present, and doing what we can to make our community stronger. Because at the end of the day, if we can help even one kid feel more prepared, more confident, and more supported walking into that classroom… then it's all worth it.
Granite Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Hudson, this is a harsh reality. Helping others strengthens communities, which is why Granite Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Granite Subaru have helped nearly 900,000 children and adults in urgent need. On 02/06/2025, Granite Subaru donated 120 coats to Nashua Soup Kitchen and Shelter. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Supporting Our Local Heroes - Tyler O
At Granite Subaru, our Love Promise extends to those who dedicate their lives to protecting our community. That’s why we were proud to support the 2025 Hudson Firefighters Relief Association Golf Tournament as a Beverage Cart Sponsor—keeping players refreshed while backing a cause that truly matters. This annual tournament not only brings the community together for a great day of golf, but it also raises important funds to support the brave men and women of the Hudson Fire Department. We were honored to have two members of the Granite Subaru team out on the course, proudly representing our dealership and showing our appreciation for our local first responders. From tee to green, it was a day filled with camaraderie, gratitude, and giving back. Supporting the Hudson Firefighters Relief Association is just one of the many ways we continue to live out our Subaru Love Promise—standing behind those who serve and protect us every day. Thank you to the Hudson Firefighters Relief Association for all you do—and for letting us be a small part of this meaningful event. Granite Subaru – More than a car company. A partner in every community we serve.
Cornhole for a Cause - Tyler O
At Granite Subaru, giving back to our community is at the heart of everything we do. That’s why we were honored to sponsor the 4th Annual Cornhole for a Cause Tournament, proudly hosted by the Boys & Girls Club of Greater Salem, NH. This amazing event brings together local families, businesses, and supporters for a day of fun, friendly competition—all in support of the incredible programs the Boys & Girls Club provides for local youth. We sponsored two custom cornhole boards this year to help ensure the tournament’s continued success and to show our commitment to being part of something meaningful. From cheering on players to connecting with the community, the tournament was a true reminder of how powerful it is when people come together for a good cause. Whether it’s helping a family find the right Subaru or backing the organizations that shape our future leaders, we’re proud to stand behind our community. Thank you to the Boys & Girls Club of Greater Salem, NH for hosting such a great event—we’re already looking forward to next year! Granite Subaru – More than a car company. A partner in the community.
Putting for Hope, Healing, and a Cure - Tyler O
At Granite Subaru, our Love Promise is more than just a commitment—it's a reflection of who we are. That’s why we were honored to sponsor the Jimmy Fund’s Putting for Patients event, joining families, friends, and local communities in the fight against cancer, one putt at a time. The Jimmy Fund has long stood as a beacon of hope, supporting groundbreaking cancer research and compassionate care at Dana-Farber Cancer Institute. The Putting for Patients event brings that mission to life in a truly meaningful way—offering a fun, family-friendly day of mini-golf and community connection, all while raising critical funds to help children and families facing cancer. Granite Subaru proudly stepped in as a sponsor to ensure the event’s success and expand its impact. Through our support, the event was able to reach more people, raise more funds, and remind everyone involved that they are not alone. Every dollar raised brings us one step closer to a cure—and every putt played is a show of love and solidarity. This sponsorship is part of our Subaru Love Promise to Care—to support organizations that bring healing, hope, and strength to those who need it most. We believe in a future where every child can grow up healthy, strong, and surrounded by love. Partnering with the Jimmy Fund is one way we help make that future a reality. From all of us at Granite Subaru: thank you to the Jimmy Fund, the incredible families, and the compassionate community members who continue to inspire us every day. Together, we are driving change—one putt at a time.
Stepping Up to the Plate for Hudson’s Future - Tyler O
At Granite Subaru, we believe that the strongest communities are built from the ground up—one child, one family, one team at a time. That’s why we’re proud to share our latest commitment to the Subaru Love Promise: sponsoring a Hudson, NH Youth Baseball Team and helping young athletes swing for the fences. Youth sports are more than just games—they’re about building confidence, learning discipline, and creating lifelong friendships. For many kids, being part of a team is the first time they discover what it means to work together toward a common goal. It’s not just about wins and losses—it’s about growth, opportunity, and the simple joy of being out on the field. Our sponsorship helps provide uniforms, equipment, field upkeep, and the resources needed to ensure every child, regardless of background, can participate and enjoy the game they love. It’s part of our promise to give back to the communities that support us—and to invest in the next generation. At Granite Subaru, we don’t just sell cars—we build relationships. Supporting local youth baseball in Hudson is one of the many ways we’re making a real difference, right here at home. Whether it's cheering from the bleachers or stepping up to sponsor the team, we’re proud to play our part in shaping tomorrow’s leaders—one inning at a time. From our team to yours: Play ball, Hudson! And thank you for letting us be a part of something so meaningful.
Supporting the Heart of Our Community – Alvirne High School Football - Tyler O
At Granite Subaru, we believe love is more than a word—it’s a promise. A promise to support our neighbors, uplift our community, and invest in the future of our youth. That’s why we’re proud to be a Gold Sponsor of the Alvirne High School Football Team, helping ensure every student has the opportunity to experience the power of teamwork, sportsmanship, and school spirit. High school sports are more than just games—they're life-shaping experiences. They teach resilience, build confidence, and create memories that last a lifetime. For many students, the football field is a second home, a place where they learn not only how to play but how to lead, how to grow, and how to believe in themselves. Our sponsorship is part of our ongoing Subaru Love Promise to give back to our local community. Through our support, the Alvirne Broncos have access to improved equipment, safer facilities, and more opportunities to thrive—on and off the field. Because we know that when we invest in our youth, we’re investing in a stronger, more connected future for everyone. We’re honored to stand beside the dedicated coaches, families, and students of Alvirne High School. This partnership is about more than just football—it’s about helping every student reach their full potential, and making sure that no one is left on the sidelines. From all of us at Granite Subaru: Go Broncos! And thank you for letting us be part of your journey.
Granite Subaru Gives Warmth and Comfort - Tisha G
Granite Subaru just carried out the Love-Promise commitment to the Nashua Soup Kitchen & Shelter (NSKS) by handing out 150 winter coats to people who in need. We hope these coats will offer all warmth and comfort in this cold season. Thank you Granite Subaru for helping our local communities!
Jay Day Car Fest 2024 - Tyler O
This year Granite Subaru donated $1000 to be the lead sponsor at Jay Day Car Fest 2024. Jay Day is a memorial event for Jasper Zduniak who passed away in 2022. Jasper was a huge car enthusiast and supported Make-A-Wish Foundation, which this event raises charity for. It was great to see everyone come together for such a great cause. Granite Subaru participated by setting up a tent and bringing cars to show love and support to not only JayDay Charities Inc., but to our community as well.
