Why Subaru’s Resale Value Crushes the Competition

Used Subaru 

Subaru drivers already know that they're not just buying a vehicle, they're making a smart long-term investment. At Granite Subaru in Hudson, NH, we've seen firsthand how consistently Subarus outperform other brands when it comes to reliability, demand, and resale value. Whether you're thinking of trading in your vehicle soon or you're dreaming up years of adventure ahead, choosing Subaru gives you a clear financial advantage. The pricing and financing offers at Granite Subaru make any Subaru you buy an even better deal. In the long run, knowing how well your Subaru will hold its resale value makes it an even smarter investment.

What Makes Subaru a Resale Value Leader?

Subaru models routinely earn top honors from Kelley Blue Book, ALG, and automotive journalists nationwide for long-term value. Why? Because Subaru consistently delivers qualities buyers look for in a used vehicle, including dependability, safety, performance, and style. Years after it is driven off the lot for the first time, a Subaru will look and perform the way it did on day one. Used-car shoppers know that a Subaru stays on the road longer and holds value better than nearly anything else in the same price range.

Why are Subarus Known for Incredible Reliability?

Subaru's engineering is built for longevity. Key advantages of any Subaru model include:

  • Legendary BOXER engine designed for exceptional performance and long-term durability
  • Symmetrical All-Wheel Drive that is standard on nearly all models
  • Proven performance in harsh climates, including the New England winters
  • A reputation for consistently reaching more than 200,000 miles with routine maintenance

Here at Granite Subaru, we regularly take in trade-ins that still run like new after a decade on the road. Long-term reliability is one of the biggest reasons buyers pay more for used Subarus - and why your future trade-in value stays high.

How Do Subaru's Safety Ratings Boost Your Resale Value?

Safety matters - a lot. Subaru is one of the most awarded brands for safety, year after year. It gets consistent IIHS TOP SAFETY PICK+ ratings, thanks to its structural design and its advanced suite of safety features across models. The EyeSight Driver Assist Technology available on most models, especially in recent years, and it helps drivers have more eyes on the road to reduce the risk of accidents.

Subaru's intentional structural design also leads to crash-test results that outperform many of its competitors. Parents, commuters, and new drivers overwhelmingly trust Subaru's safety reputation. That strong demand translates directly into better resale and trade-in offers.

Why are Used Subarus Always in High Demand?

In New England, especially, Subaru demand is incredibly strong. Buyers want AWD capability, long-term dependability, and vehicles that stand up to snow, dirt roads, and outdoor adventures.

Subarus appeal to:

  • Outdoor enthusiasts
  • Families
  • Daily commuters
  • First-time car buyers
  • Students
  • Anyone who needs AWD without premium gas prices

This wide buyer market keeps trade-in values higher at Granite Subaru than many competing brands.

Do Subarus Really Cost Less to Maintain Over Time?

Absolutely. Subaru models are known not only for their affordable pricing, but also for their overall low cost of ownership. Subarus require fewer major repairs, and when they do require repair, they have long-lasting OEM parts. Subarus have accessible maintenance schedules that make it easy for you to keep your vehicle in top shape without a huge investment.

Because used-car shoppers know Subarus are reliable and affordable to maintain, they're willing to pay more for them - directly improving your resale value.

Which Subaru Models Hold their Value Best?

Several Subaru models consistently crush the competition in resale value, including:

  • Subaru Outback - a powerful and rugged SUV that has become a New England favorite
  • Subaru Forester - reliable, spacious, and great in the snow
  • Subaru Crosstrek - one of the highest resale-value vehicles in the United States
  • Subaru WRX - performance + longevity = unmatched value for this sporty sedan

At Granite Subaru and across dealerships around the country, these models regularly outshine similar vehicles from Honda, Toyota, Jeep, and Mazda when it comes to trade-in value.

How Does Subaru Compare to Other Brands?

Subaru vs. Toyota
Toyota has some strong value propositions, but Subaru's AWD and safety tech give it a resale advantage in cold-weather regions.

Subaru vs. Honda
Honda makes reliable cars, but they often lack the AWD capability that New Hampshire drivers demand.

Subaru vs. Jeep
Jeep offers off-road power, but not the same fuel efficiency, durability, or long-term reliability of a Subaru.

Subaru simply fits New England better - and the used market reflects that. When you're ready to sell your Subaru, you'll get more from it.

How Can You Maximize Your Subaru's Resale Value?

A few smart habits can help you get top dollar when it's time to trade in your Subaru:

  • Keep up with routine Subaru-certified maintenance
  • Save your service records
  • Use OEM parts
  • Avoid aftermarket modifications
  • Keep your interior and exterior clean and protected

Granite Subaru can help you stick to the right maintenance schedule, track the maintenance performed,  and keep your vehicle in top shape, helping you to preserve your resale value.

Ready to Trade In? Why Choose Granite Subaru?

If you're ready to trade in your Subaru, you will have a lot of options for doing so, with plenty of places ready to give you a good price. However, you'll find that you get the best value and experience at Granite Subaru. At Granite Subaru, we offer:

  • Top market-value trade-in offers
  • Quick and easy appraisals
  • Competitive pricing on new Subaru models
  • Subaru Certified Pre-Owned options for upgrading affordably

Because we know the Subaru brand better than anyone, we can offer a better value than many generic used-car retailers.

Start Your Upgrade at Granite Subaru

Ready to see why Subaru resale value truly stands above the competition? Bring your current Subaru to Granite Subaru in Hudson, NH. Get a fast, fair appraisal. While you're here, you can explore the latest lineup of Subaru models to take you on your next adventure. You already know that you'll be making the best investment, as any Subaru model will hold its value for years to come.

View New Subaru Inventory